Knowledge Sharing Adoption in Saudi Universities' E-learning Communities

Technology revolution in recent years has increased the demand for the provision of e-learning. However, academic staff lack the knowledge-sharing attitude in e-learning communities. The aim of this research is to investigate the various factors of knowledge sharing adoption for e-learning communities in Saudi Arabia. Therefore, a framework aimed at sharing knowledge within the e-learning communities is developed. Data has been collected from public universities in Saudi Arabia. Partial Least Square approach has been applied to analyse the data. The results shows knowledge sharing individual factors (such as openness in communication, interpersonal trust), technology acceptance factors (perceived usefulness and perceived ease of use) significantly influence knowledge sharing attitude while the relationship between people self-motivation and knowledge sharing attitude is insignificant. Among other factors, subjective norm and attitude significantly impact behavioural intention toward knowledge sharing adoption in Saudi universities’ e-learning communities.